You've grown your business to the point where you're considering hiring a full-time Chief Marketing Officer (CMO) or Marketing Director. What do you do?
Digital marketing is an umbrella term for all of your online marketing efforts. Leveraging content to rank on search engines such as Google, social media to promote your message, email to keep engaged with your audience, and your websites to connect with current and prospective customers. This guide aims to help business owners lay a solid foundation for their online marketing efforts.
In an era of lean resources, hyper-competition and an ever-accelerating business pace, marketing teams need to be more flexible and responsive than ever before. Agile Marketing promotes collaboration between self-organising, cross-functional teams and it emphasises decision making from real-world results made more accessible by today’s data-driven marketing environment.
Most entrepreneurs have a clear vision. Their problem is that they don't communicate it well. And while that may go unnoticed in good times, it leaves employees feeling uncertain, and leaders feeling frustrated when the going gets tough.
According to some estimates, up to 70% of successful people have experienced impostor syndrome, with entrepreneurs amongst the worst affected. Unlike other forms of anxiety, the syndrome's insidious nature means that regardless of how successful you are on the outside, you feel like any day now you'll get exposed as a fraud.
According to author Alex Soojung-Kim Pang, four hours' focus is the maximum most humans, can manage. Indeed, in his book: Rest, why you get more done when you work less, he suggests the average office worker can achieve as much work in four focused hours a day as in eight.
Taking on the competition is easier than ever. Gone are the days when big budget triumphed over small business. Nowadays creativity and consistency trump depth of pockets.
One of the fundamental elements of any good marketing strategy is a well-defined target audience. Casting a wide net and attempting to attract any business that remotely matches your offering is by no means an effective strategy. Often companies hungry for growth pursue this strategy, however, it is not sustainable.
It used to be a challenge to find information on your competition, but that’s all changed thanks to the internet. Nowadays, you hardly need to leave your desk, unless of course you're into some serious industrial espionage. Assuming that’s not the case, your biggest challenge is going to be dealing with an information overload.
You've heard that blogging can help improve lead generation. But you're a business owner, not a writer. Writing takes time. It requires a constant stream of ideas. It needs to be grammatically correct. And it needs to hold a person's interest beyond the first few lines. For most business owners time is in short supply, and we weren't born with Hemingway's talent.