Marketing

The Business Owners 12-Step Guide to Digital Marketing

The Business Owners 12-Step Guide to Digital Marketing

Digital marketing is an umbrella term for all of your online marketing efforts. Leveraging content to rank on search engines such as Google, social media to promote your message, email to keep engaged with your audience, and your websites to connect with current and prospective customers. This guide aims to help business owners lay a solid foundation for their online marketing efforts.

An Introduction to Agile Marketing and Scrum

In an era of lean resources, hyper-competition and an ever-accelerating business pace, marketing teams need to be more flexible and responsive than ever before. Agile Marketing promotes collaboration between self-organising, cross-functional teams and it emphasises decision making from real-world results made more accessible by today’s data-driven marketing environment.

Why prospect aren't talking to your sales team... and what to do about it.

According to a recent Gartner study of 700 buyers across the US, EMEA, Brazil, India, and China, consumers spend only 32% of their purchasing journey interacting with supplier-side content or sales people. The majority of their time is devoted to internal assessments, peer discussion and listening to the recommendations of external experts.