Scrum is a framework that can help agile marketing teams focus on delivering chunks of work that support their overall marketing strategy. Each piece of work, or story, contributes to a Sprint goal; which in turn drives the success of your marketing goals.
Scrum is part of an agile framework, initially developed for complex software development projects. However, it's also an innovative approach that modern marketing teams can use to keep ahead of the competition.
Every month you probably end up right back in front of that newsletter email template, unsure of what to write. It happens to most marketers in fact. Commonly thought of as the best solution to generate more leads and amplify content, email newsletters can be a great source of joy or stress. They’re a great asset when they generate results and satisfying CTR but they can be a real disappointment when they go un-opened and deleted.
You must have heard the story of personal branding very often by now and started perfecting your social media profiles, from Facebook to LinkedIn, perhaps even Instagram. That is, in fact, a very good move not only for yourself but for your company as well. You know what they say: the better the social media presence of the CEO, the better the results for their brand.
Data is at the basis of digital marketing. It’s what gives it the much-craved power of analytics, real-time optimizations and audience insights.
I bet you started the year ready to achieve great things, filled with the desire to take your business to the next level. So, how are things shaping up? Are you climbing through to your cruising altitude or still struggling through some turbulence? The good news is it's not too late adjust course and find some clear air – it just takes a few hours of dedicated “think time”.
Attracting customers with helpful content is one of the biggest lead generation opportunities for businesses owners today. However, cranking out quality content day in and day out might seem about as appealing as wading through a field of treacle.